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Rihanna Opens Savage X Fenty Store In Los Angeles

As a former employee of major lingerie brand Victoria’s Secret, I was personally interested in how Savage X would stand out. That’s why I took a trip to the Los Angeles (Westfield Culver City) opening last Saturday, February 12, so you wouldn’t have to. As I arrived at the store, there was a line of excited customers ready to shop that stretched to the middle of the mall. The bold and vibrant colors of each room (Ripple, Logo, Swirl, Video, and Evergreen), which offers interactive features for shoppers to experience, immediately caught my eye.

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