Is Diesel Making A Comeback? TikTok Says Yes

The brand’s firm new stance was expressed at its Milan show in February. Described by TikTok fashion commentator @heyjodye as “a revival from their success in the 90s”, models walked between large inflated Diesel figures in provocative poses, showcasing a bold rebirth of the brand that has continued to play out this year. The show was immediately praised, with Vogue likening Diesel’s belt skirt to Miu Miu’s infamous micro mini while critics hailed the “alien-like” and “innovative” display of multipurpose denim with moto flair and metallic knits.

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