For some brands like Lisa Says Gah, this European-inspired aesthetic has been popular for years. Their widely successful Italian Summer print — featuring bright, hand-painted tomatoes, baguettes, sardine cans and other picnic-basket items — launched in 2022. “As a California brand, it’s always been second nature to find inspiration from the incredible bounty of cuisines and produce,” founder and CEO Lisa Bühler tells Refinery29. “There are parallels between Italian and Californian food cultures: great wine and gorgeous produce enjoyed al fresco under the warm summer sun.”
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